From us, for you
Welcome to the partner network
We don't just want to offer excellent service to our guests! We also want to be a valuable contact for you, our partners, hosts, and service providers in the Northern Black Forest region, on a wide range of topics, including sustainability, service, and quality in tourism. Feel free to explore our various sections, such as our strategy, our collaborative process to become a certified quality hiking region in Germany, our comprehensive host services, and our active cooperation opportunities.
For further questions, we are always happy to assist you with advice and support!
Warmest regards – your team at Northern Black Forest Tourism GmbH
News
CMT 2026: A successful start to the new tourism year
Every year begins with what is probably Germany's largest tourism trade fair. This year, the Northern Black Forest region, together with its partners, presented itself at a stand in Hall 6.
For several years now, the northern Black Forest region has been organizing itself here together with the cities of Pforzheim and Karlsruhe at the stand.
Here we have compiled some press articles:
Calculating prices as a host
What are the best prices to start with for the new holiday year?
How do I calculate these?
A topic we all know: fair and consistent pricing . Many hosts think: "I'll do that later..." or "It'll be fine..." – and in the end, they don't get what they could have.
Here's some inspiration from UrlaubsNest for you!
Click here for the workbook!
Project Manager (m/f/d) for the LEADER region Northern Black Forest
Working in regional development also improves our own everyday lives. Would you like to contribute your ideas more effectively? Then join our team at the LEADER office as soon as possible with an 85% position as a Project Manager (m/f/d) for the LEADER region of the Northern Black Forest. More information is available here!
The pages of the northern Black Forest advertise
Not enough visibility on your own channels?
Then the media kit of the Tourism GmbH might be your solution, or rather the services it contains.
Use our reach to increase your visibility!
More information here!
Franziska Bürkle - Her commitment shaped the Northern Black Forest
Franziska Bürkle, tourism director of Bad Teinach-ZavelsteinShe passed away far too soon, shortly before her 44th birthday. She leaves a void that is felt far beyond the Teinach Valley. With energy, heart, and conviction, she implemented numerous ideas for the Black Forest and left a lasting mark on the region.
Franziska Bürkle fought until the very end, but she could not win. Her death is a painful loss for family, friends, colleagues, and the entire tourism industry of the Black Forest. Yet her legacy lives on – in every step hikers take on her trails and in every idea that is passed on. Her vision, her dedication, and her unwavering love for the Black Forest will long be felt in the region and will continue to inspire those who follow her path.
December 4, 2024 / Host workshops in the region
It was an active autumn with interactive host workshops in the Northern Black Forest: Together we are setting new impulses to sustainably shape the future of an inspiring host friendship!
With our colleagues and hosts in Nagold, Enzklösterle, Dobel, Bad Wildbad and Bad Herrenalb We used the autumn to breathe new life into the formerly classic host meetings with a new format!
The host workshop format gives us the opportunity to actively network and exchange ideas and projects. We want to keep pace with changes in the industry and the demands of our guests.
What happens in the interactive host workshops, which are led by Jennifer Neubauer?
✅ Interactive workshop formats: Individual questions (suitable for on-site use) and discussion rounds that encourage active participation and exchange.
✅ Fresh expert insights for hospitality businesses, guest services and experiences, for sustainable and future-oriented hospitality
✅ Up-to-date tourism knowledge from the region/on-site “to take away”
✅ 360-degree host: Practical, on-site insights into successful hosting strategies with networking of offerings and creation of symbiotic relationships between long-standing colleagues, new partners, and proven industry professionals.
Host services
Presentation options
As a host in the Northern Black Forest, you have various online opportunities to present yourself. All the relevant information is summarized here.
Good to know
Here you will find a comprehensive information package – from regional and national contacts and DEHOGA to outdoor activities.
Current funding opportunities in tourism can be found under Tourism Financing Plus.
Online booking
Especially when it
When it comes to attracting new guests and captivating them with your vacation rental at first glance, the internet is the ideal place to reach people flexibly. Here, guests actively search, find inspiration, make decisions – and book directly! Will you also be successful? BOOKABLE ONLINEAll the information is available here. HERE.
HOLIDU (Lohospo GmbH) - digital partner
HOLIDU (Lohospo GmbH) is your partner for successful online accommodation booking – whether hotels, guesthouses, or vacation rentals. The team is available to answer any questions you may have about booking systems, reach, or online booking options.
Brochures
Do you need holiday brochures and suggestions for leisure activities for your guests? Simply fill out our order form and send it to info@mein-schwarzwald.de.
Certifications
Our partners and hosts have various options available to them.
Certification options available for which we, as Tourism GmbH Northern
Black Forest licensees are.
All information for the quality initiative to become a "Sustainable Partner" can be found here , and here is an overview of the recognized awards to become a Sustainable Partner company directly.
Accommodations
Vacations in holiday apartments/houses are extremely popular. To benefit from this positive trend, market-oriented and up-to-date offerings are essential. The new TMBW guide provides you with information, concrete suggestions, and practical tips.
Experts on site
Do you have questions about tourist attractions in your area, need specific brochures for activities near your accommodation, or would you like a tip on local events? Our colleagues at the tourist information offices will be happy to assist you!
Webinars for hosts
Together with Lohospo and Holidu, we are offering you an exciting series of training courses this year , which you can participate in. This opportunity is free of charge, but certainly not without value!
• Price calculation for holiday apartments
• Social media content creation
• Modern communication with guests
• Complaint and review management
• Real estate photography made easy
• Target group marketing
New trends and developments in holiday apartment rentals • New trends and developments in holiday apartment rentals
• Build a good online presence
Mobility
The digital mobility flyer (designed for DIN A6 format) contains everything you need to know about bus and train travel in the Northern Black Forest. From a ticket list and information on special routes and the "bwegtplus" partner program to hiking recommendations that are easily accessible by bus and/or train.
If you would like to use a poster to draw guests' attention to buses and trains in the Northern Black Forest, we have developed a counterpart to the mobility flyer, designed for DIN A4 printing.
The KONUS card builds upon the Black Forest guest card. It is issued by participating towns and their accommodation providers in the KONUS system. It is free for guests and allows free travel on public transport (2nd class) within the Black Forest. Further information is available from Schwarzwald Tourismus GmbH.
All additional guest card benefits/discounts at participating businesses can be found here.
Strategy - The future of the Northern Black Forest
"We are a pioneering initiator of a valuable living space that consciously creates benefits."
We therefore actively monitor:
Is what we are doing forward-looking?
Does our behavior contribute to a valuable habitat?
Are we creating benefits for nature, citizens, guests, or partners?
Our objective:
We place great importance on ensuring that tourism offerings and projects align with our brand and the region. Integration into the existing, well-developed infrastructure, while respecting our natural resources, is essential.
New experiential projects should not stand alone, but should be integrated into the overall concept of the region.
to increase the average length of stay, keep ancillary and related expenses in the region, and thus also strengthen the upstream investment for tourist consumption. For us, this means... Increasing tourism value creation with an increase in the quality of the service and not necessarily with an excessive increase in visitor numbers.
We need a mission
The Northern Black Forest as a "Quality Region Hiking Germany"
The Northern Black Forest, with its extensive Forest areas and the meadow-rich Heckengäu A paradise for nature lovers and hikers. The approximately 1500km of marked hiking trails The Black Forest Association connects these natural areas and forms the basis for the creation of the Hiking region "Northern Black Forest."
On the way to becoming a quality region “Wanderbares Deutschland” (Hiking in Germany), we had to meet 43 criteria from 5 key areas (hosts, infrastructure, organization, tourist information, forestry) specified by the German Hiking Association .
The Black Forest Association (Schwarzwaldverein e.V.) is also a strong hiking partner for us . With its commitment to the trails, hiking, the preservation of the cultural landscape, nature conservation, and the safeguarding of tradition, it is indispensable not only for us and our guests but also for the people who live here.
In January 2024, we were officially awarded the title of "Quality Region Hiking Germany" at the CMT trade fair in Stuttgart . This makes us the second region in Baden-Württemberg and the eighth in Germany to receive this special distinction!
For over five years, Vanessa Lotz-Kijak, as project manager, with the active support of Karoline Kohl and Ancia Kirr, paved the way for this in the region. They spoke with many stakeholders, organized meetings, analyzed and hiked routes, checked signage, and much more.
cooperation offers
Article in the end-customer newsletter
We send out our end-customer newsletter every 6-8 weeks. Thematically, it covers a wide range – from news to insider tips – from hiking to culinary delights.
Would you like to contribute an article about your accommodation, leisure facility, or restaurant? Please contact corinna.david@mein-schwarzwald.de with your topic and appealing photos.
Post on Facebook
You can also advertise your accommodation, leisure facility, or restaurant via our Facebook channel. The main topics here are hiking, cycling, wellness, culinary experiences, culture, and competitions.
If this is of interest to you, please contact corinna.david@mein-schwarzwald.de with a topic focus and appealing image material.
Advertisement in the adventure magazine
We are planning another edition of our experiential magazine "Tannengeflüster" for next year. Inspiration, anticipation of the Northern Black Forest, and storytelling will be the main focus.
You are welcome to advertise here. For information and pricing, please contact corinna.david@mein-schwarzwald.de.
Blog article on mein-schwarzwald.de
Secure 12 months of listing on mein-schwarzwald.de! A direct link will boost your visibility and allow you to reach Black Forest enthusiasts. Take advantage of our exclusive offer to increase your brand awareness and maximize your success!
More information can be found here!
Contact person: Corinna David | corinna.david@mein-schwarzwald.de
